Tuesday, June 5, 2018

Introduction 


Toyota Motor Corporation 

The world's top ten automotive companies, Japan's biggest car company, was founded in 1933, now has developed into the main car production; business to large industrial groups involved in machinery, electronics, finance and other industries.
Toyota's early manufacturing of textile machinery, textile machinery production, founder Kiichiro Toyoda in 1933 established the Automotive Division, and thus began the history of manufacturing cars of Toyota Motor Corporation.


The 1970s were the golden period of rapid development of the Toyota Motor Corporation from 1972 to 1976 was only four years due, the company produced 10 million cars, annual car reach over 200 million. The 1980s, Toyota Motor Corporation's production and sales are still straight up to the early 1990s, annual output of the car has exceeded 4 million to close to 5 million, beating the Ford Motor Company vehicle production ranked second in the world.


Toyota Motor Corporation has a strong technical development capabilities, and attaches great importance to study customer demand for cars. Hit a different brand-name products and thus in different historical stages of its development, and rapid product changeovers to defeat the US-European competitors. Early Toyota, Crown, optical crown, Corolla car, a famous and recent Cressida lek Texas luxury car is also very prestigious. Toyota Motor Corporation, headquartered in Tokyo, Japan, the incumbent president, Shoichiro Toyoda. An annual output of the car is nearly 5 million, and exports account for nearly 50%.
Toyota Motor Corporation in partnership with South Korea's Hyundai Motor Company.


Toyota promoting their new product to the public & telling every detail of the car

Coffe bean & tea leaf 

The Coffee Bean & Tea Leaf was founded by Mona and Herbert Hyman and it is established in Los Angeles, California in the year 1963. The first Coffee Bean & Tea Leaf were established here in Malaysia in 1997. The company offers a wide variety of its own signature beverages that ranges from coffee to non-coffee drinks and launched their very own signature drink; “The Original Ice Blended” in 1989 and has been the main highlight of its company ever since.
We will take a look into the possibility of bringing in a new product that could be a mainstay for the Ice Blended range that is already available here in Malaysia. Currently, the range of its Ice Blended drinks is limited to several coffee and non-coffee drinks. Although from time to time Coffee Bean has been introducing promotional and seasonal Ice Blended drinks, none of these drinks will be served in the main menu after that the promotion is over. With this.
Although a majority of Malaysians like to drink coffee oriented drinks,
With the introduction of the Honeydew Ice Blended to the market, it will help boost the challenge of bringing in new flavors for the market.
Their promoting 
In order to outstanding the knowledge of the new donuts feature, advertising plays an important role as one of the marketing communication mix tools to acknowledge all the consumers about this latest secondary product. With the advertising tool the Coffee Bean and Tea Leaf would be able to inform and persuade the entire related market about the launching of new unique donuts. These donuts with different flavors can be advertised with different product images to attract different levels of targeting consumers.

Promotion for some dates only. Which is how do they promoting their product to the public. 

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